[Introduction: Even if the field of smart homes is not yet mature, it is hard to conceal its inevitable trend. At the current stage, on the one hand, companies should abandon the over-theoretic theory and devote more energy to products and improve the actual application experience of users; on the other hand, they must focus on the ecological interconnection of a full set of products, focusing on single products rather than stop on single products . ]
"Good morning", the smart housekeeper wakes up the master softly at regular intervals; after automatically monitoring the weather and other data, the air conditioner or air purifier will be intimately turned on; when lying on a comfortable sofa and wanting to watch TV, the curtains will quietly close and the lights will change In the dark, the home theater opened ... The future life depicted by the smart home for people has gradually entered reality. Out of consumers' expectations of humanized and intelligent product experience, smart home has become the key for enterprises to occupy the industry. Therefore, regardless of the technology giants, traditional home appliance manufacturers or start-ups, they are all working on smart homes, rushing to deploy artificial intelligence.
The gimmick is greater than the experience, smart products should not be “smart†for the sake of intelligence
Although smart homes continue to occupy a hot position in the home appliance industry, there are endless products on the market, but the overall market growth rate is very slow. The reason is that the real good smart products on the market are very scarce, and some smart home appliances can only be called "pseudo-intelligence". As far as the TV field is concerned, TV manufacturers have launched artificial intelligence TVs this year. The essence is to configure voice recognition systems and optimize content promotion. When consumers face specific operating systems, they have to face fixed model obstacles.
These "smart" products, which should make life easier and more convenient, are accompanied by more complicated functions and cumbersome operations, making it difficult for consumers to persuade themselves to pay for it. So-called "smart" products with poor experience can't retain users. After the fresh period, they are easily discarded, even if more product update iterations are only mirages. Therefore, in addition to the development prospects of smart homes, we should calm down and face the current bleak market situation of smart home products, and turn our hearts to the ultimate of every single product.
Of course, the smart home is an entire system. It is not accurate to simply say that the smart item is the smart home. From a single product to the full line, a full set of solutions, and then to the entire integrated smart home platform is its current overall direction. In the home, the optimal presentation of the smart home can be embodied in a unified control platform for all products, or a product with rich functions and relatively complete solutions to user pain points. This is the market research agency SA (Strategy AnalyTIcs). The market trend seen in the survey.
Therefore, at the current stage, on the one hand, enterprises should abandon the over-theoretic theory and devote more energy to products and improve the actual application experience of users, and launch smart home devices that are more in line with market demand. On the other hand, we must also pay attention to the ecological interconnection of the full set of products, focusing on the single product rather than the single product.
Concepts continue to receive attention, and home appliance companies should respond to consumer needs with product rationality
Research by data research company GFK shows that most Chinese consumers currently say they know the concept of smart homes and claim to have a certain understanding of them. They also expect smart home technology to have a profound impact on people's lives in the next few years. Even if the smart home field is not yet mature today, it is hard to conceal its inevitable trend. The performance of various home appliance brands, manufacturers and Internet giants is still worthy of attention. Can it really implement consumer demand to the product level and realize a full range of products The interconnection of the Internet has become the “Dragon Gate†that major competing enterprises need to strive to leap forward.
For Chinese consumers, the most popular directions for smart home landing applications are security control, entertainment interconnection, health monitoring, and smart home appliances. This shows that consumers have high expectations for safety, entertainment, health, and home appliances. At present, some popular household appliances on the market, such as large-screen living room entertainment TVs, air purifiers that focus on family health, reflect the application elements consumers expect, and their continued popularity also reflects the importance of insight into consumer demand.
Extreme product ecological interconnection, truly realize the return of smart home to minimalist life
Based on the recognition of the development direction of smart homes and the consideration of the needs of future family life upgrades, many outstanding enterprises have already demonstrated their determination to develop smart homes. Some time ago, Hon Hai Group showed Sharp's entire smart home system, showing its current expansion in the field. 8K and 4K ultra-high-definition smart TVs, air purifiers equipped with the patented technology of net ion group, air-cooled frost-free refrigerators using nano-low temperature catalysts, raw juice electric stew pots for waterless cooking, and other household appliances all have their functions Extreme, fully consider consumer needs from multiple angles.
The relevant person in charge said that the Sharp smart home system can control these products through the large TV screen in the home center, such as home security, remote control of home appliances, and the use of big data to adjust the home appliance system. In addition, Sharp intelligent robots can also achieve uninterrupted communication and form a smart home system with smart appliances, which can greatly liberate users' hands and return home life to simple.
Now that many consumers have calmed down and rationally viewed products on the market under the banner of "artificial intelligence", companies have gradually realized the importance of the development of smart homes at all levels. Next, how to take advantage of the company's own industrial chain to continue Breaking through technical barriers will be a heavyweight for powerful companies competing in the market.
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