Apple sold a total of 600,000 HomePod smart speakers in the first quarter of this year

In the early hours of May 18th Beijing time, according to market research company Strategy AnalyTIcs, Apple sold a total of 600,000 HomePod smart speakers in the first quarter of this year. Based on this sales volume, HomePod's global smart speaker market share is only 6%, much lower than the corresponding products of competitors Google and Amazon.

Apple sold a total of 600,000 HomePod smart speakers in the first quarter of this year. The global smart speaker market share is only 6%

It is estimated that Amazon sold 4 million Echo smart speakers in the first quarter of this year, with a market share of 43.6%. At the same time, Google ’s Google Home smart speakers are expected to sell 2.4 million units in the first quarter of this year, with a market share of 26.5%. Alibaba is also the leader in sales, and the company ’s smart speaker products are expected to sell 700,000 units in the first quarter of this year. In addition, Xiaomi's smart speaker products are expected to sell 200,000 units.

To catch up with Google and Amazon, Apple still has a long way to go. In the past year, the sales volume of smart speaker products of Google and Amazon have achieved tremendous growth. Compared with the shipment of smart speakers in the first quarter of 2017, Google increased 2.1 million units, an increase of 709%, and Amazon increased 2 million units, an increase of 102%.

Due to the rapid growth in sales of Google Home's smart speaker Google Home, and the emergence of more competitors in the market, such as Apple, Alibaba, and Xiaomi, Amazon's lead is not so advanced, and its product market share has declined. However, Amazon has long been a leader in the smart speaker market.

Counting the sales volume of all manufacturers, the estimated global smart speaker shipments in the first quarter of 2018 will be 9.2 million units. For now, Apple is the fourth-largest manufacturer in terms of shipments, but its sales are not enough to threaten Google and Amazon.

Google and Amazon have been working in the smart speaker market for many years, and both companies have provided smart speakers at different price points for consumers to choose from. For example, Google ’s standard version of Google Home is priced at $ 129, while its mini version is priced at only $ 49. In addition, Amazon's Echo sells for $ 99.99, while its smaller version, Echo Dot, sells for only $ 49.

Apple only sells one version of HomePod for $ 349. The main feature of HomePod is its sound quality. Apple wants consumers to pay more for good sound quality. However, it is not as good as competitors in other respects. For example, HomePod does not support the third-party music application SpoTIfy, but only supports its own music service Apple Music.

However, after all, Apple is still a new player in the smart speaker market. Therefore, improvements in future products may be able to win more market share and form a real competition for Google and Amazon. There are rumors that Apple will launch a cheaper version of HomePod, priced at about 150 to 200 US dollars.

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