Infocomm China 2018, Lianjian Optoelectronics not only launched a new generation of small-pitch LED display products on the spot, but also delivered a keynote speech on the LED high-resolution visualization system solution of the Joint Command and Control Center, which was highly praised by new and old customers! We have the honor to interview Hao Zong, the director of Lianjian Optoelectronics Marketing, for in-depth exchanges on the characteristics and advantages of this new product and the future development of the industry.
First, more precise, smaller spacing LED products
The exhibition was jointly established by the company, and it was the first time to build a new generation of small-pitch LED display products. Among them, Lianjian Optoelectronics VA1.2 small-pitch LED display is the combination of market demand and customer requirements of Lianjian Optoelectronics, and it has emerged on the basis of the classic small-pitch LED display platform. It is the most cost-effective and the most complete function on the market. One of the new generation of small pitch LED video walls. This product has the following outstanding features:
The design is simple and stable, high-precision die-casting box and bottom case, the box and module are free of adjustment; the 16:9 cabinet size ratio can perfectly match the mainstream standard video source;
Support HD high-definition, platform spacing can achieve FHD/4K/8K, which can achieve point-to-point uncompressed perfect rendering;
The installation method is flexible and the installation size is various. It can be installed before the wall or traditionally. It also supports hanging, wall hanging and inner arc installation, which is suitable for various indoor places.
Second, intelligent system, support box intelligent self-test and system / power dual backup
It is understood that the small-pitch LED in the display project application is the mainstream of the P1.4 standard, Lianjian Optoelectronics challenges the industry standard, in 2017, the small spacing to achieve 0.8mm, so that the company's products continue to lead the global small-pitch LED display wave . In this year, Mr. Hao said that Lianjian Optoelectronics will continue to develop more precise and smaller pitch LED products. In addition, it will also incorporate the latest social hotspot technology to introduce VR technology and distributed visualization systems into small spaces. LED display system, etc...
In addition, according to industry analysis, the market size is expected to approach 10 billion yuan in 2018. In the face of such a huge market scale, how will Lianjian Optoelectronics seize the opportunity? General Hao introduced: "First, Lianjian Optoelectronics will continue to uphold" The concept of “Doing what users want†is to introduce more quality products that meet market demand and customer needs. Only good products can obtain customer loyalty. Secondly, in 2018, Lianjian Optoelectronics will vigorously promote channel products in all provinces of the country. The city has developed a small-pitch LED display channel agent, which is a key growth point for Lianjian Optoelectronics' performance this year."
Third, COB packaging technology is worthy of recognition
Hao has also expressed his affirmation for the COB packaging technology that has been gradually developed in the past two years. The COB package is a multi-chip integrated package technology. The LED chip is directly fixed on the pad of the PCB lamp bead with conductive adhesive and insulating glue. Compared with the SMD single lamp package, the efficiency and cost are reliable. Sexuality has certain advantages. However, the pass rate of the product is not controlled by a single lamp, the yield is low, and the failure point cannot be repaired. This is also an obstacle that the COB cannot overcome.
We are not sure whether COB technology will become mainstream in the future, but from the current market, the position of small-pitch products is still unable to shake. In the short term, LED small-pitch products are still the company's main push products, but also have plans to start COB projects, and the possibility of introducing COB-packaged products will not be ruled out in the future.
Fourth, micro LED development work has been established
At present, many display industry giants are developing micro-LED display technology. Hao also believes that the potential of Micro-LED is great. Micro-LED is actually the array after LED miniaturization, that is to say, each pixel of it is a miniaturized LED unit, each unit can be independently illuminated, the display picture is very beautiful; at the same time, seamless stitching can be realized, which can adapt Various sizes and shape requirements can be said to be very promising. However, Micro-LED still has problems such as high cost, low yield, and difficult mass production. However, in general, Micro-LED still has great potential, and we look forward to seeing the new changes it brings.
As a leading company in the LED display industry, Lianjian Optoelectronics has always been at the forefront in the development of new products and new technologies. At present, the company has already established micro LED development work. It is expected that soon after, everyone will hope to see Lianjian Optoelectronics launch. A new product in micro package.
V. US trade sanctions against China have limited impact on China's LED display industry
As the world's largest economy, the US trade sanctions against China have indeed had a certain impact on our LED display companies; but at the same time, the most global LED product distribution center, China's LED display is exported to Asia-Pacific, Europe, America, Latin America, etc. On all continents, the US market is only a small part of the global market, and it is not enough to incite or even affect the overseas market of China's LED display industry.
Cooperation is everywhere, and competition is everywhere. While China's LED display companies are facing internationalization, they also face various competitions and pressures brought by trade wars. In order to avoid risks, enterprises should first abide by international trade rules and operate legally. Secondly, we must pay attention to the layout and maintenance of international patents, and do not give the opponent an opportunity to take advantage of.
6. Technological innovation continues to promote the development of emerging markets
In addition to traditional advantages and applications, in recent years, small-pitch LEDs have shown certain advantages in new fields such as high-end digital cinemas, especially the breakthrough application of Samsung micro-LEDs in cinemas, opening the digital cinema industry market to the industry. Brought a certain degree of confidence, Hao said: "In the future, small-interval LED display products in the new field of high-end digital cinema is an inevitable trend."
In order to match the company's products with more industry needs, in addition to persistently pursuing product quality, Lianjian Optoelectronics has launched various LED display application solutions for different industries. For example, in the field of high-end digital cinema, the company has launched LED+. 3D, LED+VR and other solutions have successfully matched the display requirements of digital cinema.
With the advancement of technology and people's pursuit of new things, "unconventional" products such as LED transparent screens and LED shaped screens are appearing more and more in people's field of vision. Hao said: "This is also an industry. The inevitable trend of development, we need more fresh products to be injected into this industry to maintain the vitality of the industry."
Lianjian Optoelectronics has already made achievements in the fields of LED transparent screens and shaped screens, and has created many related classic cases. In the future, the company will always maintain the blood of innovation, keep up with the pace of the times, and launch more detonating eyeballs. "Unconventional" products, do a good job in the LED display industry.
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