The tip of the pyramid, the Nut G7 or will ring in the first billion market

According to the industry upstream suppliers broke the news, in 2017 smart micro-invested total sales of more than 1 million units, sales exceeding 2 billion yuan. At the same time, it is predicted that in 2018, the total sales of micro-investment will be expected to exceed 3.5 million units, and sales will break 10 billion.

In March 2018, the intelligent projection leading brand of nut intelligence released a message that was extremely "uplifting" for the entire industry - the first intelligent 3,000 yuan in the nut intelligent 1080P configuration new product G7 is about to accept the booking.

The market price of 2998 yuan, this price is originally enough to hang 99% of peers, while the nut G7 to accept the preferential activities and strength of the scheduled period is to make it impossible for peers, the industry is even reported that the smart projection of nuts G7 or will be expected to become the first A product that strikes a billion-dollar market.

One, 1 yuan reservation, lock 200 yuan initial coupon;

Second, those who participate in the successful 1 yuan reservation can enjoy priority delivery rights;

Third, after receiving the goods, the top 1000 drying orders can be rewarded with a value of 698 yuan (including a professional Bluetooth headset with a value of 499 yuan and 3D glasses with a value of 199 yuan);

Fourth, enjoy Tmall 3 interest-free benefits, equivalent to only pay 933 yuan per period.

Such a low price, where does the nuts come from?

The official price of the nut G7 is 2998 yuan. The value of the preferential activities and follow-up single gifts is not counted. The price of this 2998 yuan will be lower than the most popular 1080P smart projectors on the market at around 4,500 yuan. In terms of price, the nut G7 pulled the product price down by almost 50%.

There is no shortage of sensible consumers in the market. When nuts hit such a low price, surely there are many consumers who have questions: How cheap is it, where does the nuts come from? Will nuts use the strategy of lowering prices to lower prices to capture market share? Can 1080P Full HD products be so low-priced that whether it is exposing the profits of early products in the industry?

The truth is often unexpected. The main reason why the price of the Nut G7 is so low is actually very simple: first, the demand for the smart projection market bursts, and the cost of the manufacturers' bulk purchases declines. Secondly, combined with the use of Texas Instruments' latest 0.33” DMD chip, the nut G7 has significantly reduced the cost of the core chip, so it is the ultra-low price of today's nut G7.

Since the mini-projectors were introduced in the industry in 2007, the prices of mid-to-high-end mainstream products have always remained high. In 2016, the market price of mainstream 720P products was around 3,500, and the key parameter that determines the quality of the product—the brightness is generally around 500 lumens. Today, the Nut G7 not only achieves a brightness of 700 ANSI lumens, but it is also more affordable in terms of price.

In addition to low prices, nut G7 there are those black technology?

From the point of view of the development of micro-project products, after 480P, 576P, 720P, and 1080P, the product features have been strengthened, and the price has remained high. The introduction of the nut G7 not only broke the traditional barrier in the functional form of the product. In terms of price, it has also broken through unprecedented barriers.

In the core technical indicators of the projection products, the Nut G7 uses a Texas Instruments 0.33” DMD chip, which has a physical resolution of 1920×1080 and has a brightness of 700 ANSI lumens. According to a report from the Nut Labs Engineer to the Times Network reporter, the Nut G7 The key to improving the brightness is the internal use of RGB+B quad channel design, RGB+B, a dual blue light scheme, and a four-channel LED light source, where one blue light is converted to RGB by phosphor. Slightly green, to achieve a substantial increase in the overall brightness.

The projection lens, this unobtrusive yet critical component in the entire projection product. In the past, many high-priced products used high-permeation resin lenses to save costs. After the machine was turned on for a good period of time, it would become blurred due to the increased temperature inside the lens and the non-high-temperature resistance of the resin lenses. However, the nut G7 insists on the use of all-glass lenses at the cost. It is not only resistant to high temperatures but also resistant to wear, ensuring the continuous clarity of the projection screen without chasing.

In addition, because the translucency of the glass material is better than that of the resin lens, the brightness of the projected screen also increases significantly. At the same time, under the premise of ensuring the continued clearness of the picture, the Nut G7 also employs as many as 27 colorful enhancement techniques to repair the lost colors in the video compression transmission and decoding process in order to achieve realistic and vivid color images.

Nut G7 also has a full metal top shell, with knit acoustic fabric wrapping, taking full account of the product's thermal conductivity, heat dissipation and sound professional sound quality optimization. The heat dissipation of smart hardware products has always been a problem that manufacturers need to concentrate on. In terms of material quality, metal has already outperformed traditional plastics. With the efficient heat dissipation system carefully developed by nuts, it can be said that the cooling power is doubled and it can guarantee long-term use. Not deformed and safer.

In addition to the above “basic work”, the Nut G7 also features full-autofocus and ±45° horizontal and vertical keystone correction, which not only avoids frequent manual adjustments, but also achieves product versatility, even in complex environments. Brings a vivid and beautiful picture, making projection easier to use.

According to incomplete statistics, since 2014, China’s myopic rate of primary and middle school students has grown explosively, a major factor contributing to long-term television watching. The principle of diffuse reflection imaging is applied to the nut G7. The screen itself does not emit light, which avoids the damage caused by direct exposure of the screen to fiber optics. It basically achieves zero damage to the human eye and protects eyesight and health.

Beginning in 2017, the nut intelligent projection market will further develop differentiated development values ​​under the premise of intelligent leadership and advanced product technology. On the one hand, a more powerful content library is realized by integrating multi-platform content resources to solve the problem of no content viewing after users purchase a good product.

On the other hand, compared with traditional color TV and smart projection, the significant short board is “high screen cost”: that is, the larger the TV screen, the more the purchase cost will increase, and the transportation and home installation will be very troublesome. The Nut G7 not only solves the cost burden for users to purchase large screens, but also solves the cumbersome problems in the transportation and installation process.

In 2017, the Nuts Smart Cinema also further promoted the upgrade of the smart projection industry. In terms of product technology, it continues to lead the industry, and content resources cover the industry's three giants - iQiyi, Mango TV, and Best TV. Today, the Nut G7 has made heavy punches in terms of price and configuration. Believe that under the combination of the new generation of display chip's blessing and the price of the people, the Nuts Smart Cinema will once again continue to make a wonderful contribution to the development of the entire industry.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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