On December 11, Sanxiong Aurora's first home lighting store opened in Nanchang. Chen Songhui, Vice President of Guangdong Sanxiong Aurora Lighting Co., Ltd., Jiang Weihua, Chairman of Sunshine Jinpeng Lighting Association, Nie Jianqiang, General Manager of Sanxiong Aurora Home Furnishing Department, Lin Ruqing, Marketing General Manager, and Li Dong, Director of Central China Region attended the opening ceremony and participated in the ribbon-cutting ceremony. .
It can be seen from the scene that the new home lighting products that have been precipitated by Sanxiong Aurora have been fully displayed in the new store, including the Chinese impression series, the minimalist life series, and the Shanghai style classic series. The new store will restore the family scene according to different styles in 1:1. The styles from simple to Chinese and then to Europe and America can be found here.
Gaogong LED noticed that since the release of the brand new LOGO and brand concept, Sanxiong Aurora has frequently exerted its strength in the brand.
On August 16th, Sanxiong Aurora's new brand LOGO was unveiled at the W Hotel in Guangzhou. The new brand concept – “Yue enjoy high-end lighting†was also released.
Zhang Yutao, CEO of Sanxiong Aurora, said at the press conference that the upgrade of the brand is not only a simple and better-looking LOGO, but behind it is a strategic adjustment. Next, Sanxiong Aurora will begin a series of “transformation†plans, such as brand promotion, promotion strategy, product design and other aspects will be greatly improved.
On September 21, Sanxiong Aurora officially announced the signing of Li Chen as a new image spokesperson. Wang Jun, general manager of Sanxiong Aurora Brand Management Department, said, “Selecting Li Chen as a new image spokesperson is not only a simple pursuit of the star effect, but also a refinement and deepening of the brand's new connotation under the new consumption trendâ€.
Industry experts explained that with the launch and dissemination of Li Chen as the new spokesperson image, the brand concept of Sanxiong Aurora “Yue enjoy high-end lighting†is deeply integrated with marketing, which will surely produce many positive effects and help the brand enter a new stage of development.
At the same time that Sanxiong Aurora redefines LOGO and brand meaning, Sanxiong Aurora Home Lighting Products R&D team is also working hard to develop a series of products that fit the new brand. After more than a year of meticulous research and development, the Sanxiong Aurora Home Lighting R&D team has developed three series of products: Chinese impression, minimalist life and Shanghai style classics based on consumers' understanding of different cultures.
Sanxiong Aurora Chinese impression series home lighting products, based on the traditional culture of the Chinese nation, combined with the development needs of the new era, full of the essence of Chinese culture, with a unique conformity to reflect the profoundness of Chinese culture.
Sanxiong Aurora Minimalist Life Series Home Lighting Products, seemingly simple lines, vividly show the ultimate in modern life, let people feel the simplicity of the charm in a casual way, let the troubled soul return to the family's tranquility instantly .
Sanxiong Aurora Haipai classic series of home lighting products, drawing on the global mass culture essence, layer filtration, layer compression, direct access to cultural essence, engraving cultural symbols, turned into a beautiful lighting products, showing a colorful world.
On October 31, Sanxiong Aurora finally held the mystery of the Sanxiong Aurora home lighting products in the industry's “Jumping and More Wonderful†strategic upgrade and home lighting new product launch conference held by the Starlight Alliance of Guzhen Town, Zhongshan City.
At the launch of the new product conference, Sanxiong Aurora not only showed great splendor in the product interpretation, but also adopted a novel and shocking expression technique to present the carefully designed new products to everyone. Wonderful dance, melodic melody, wonderful interpretation... Sanxiong Aurora's three series of new products are unveiled, showing the characteristics of the products and the connotation of “Enjoy high-end lightingâ€.
On the same day, Sanxiong Aurora, in addition to releasing three new series of home lighting products, its Sanxi Aurora home lighting store on the 10th floor of the "China Light Capital" Guzhen Star Alliance was officially opened. For the opening of the world's first home lighting store that fully displays the new brand LOGO and the “Yue enjoy high-end lighting†brand concept, Zhang Yutao, chairman of Sanxiong Aurora, said that the home lighting project is required for the strategic development of Sanxiong Aurora.
In 2017, Sanxiong Aurora deeply tapped the potential of the home lighting market, fully promoted the development of the second and third-tier markets, and comprehensively accelerated the products, brands, and marketing. The product structure continued to adjust and upgrade, supplementing the home basic products and enhancing user perception. After the heavy introduction of home lighting products, Sanxiong Aurora will fully promote the "1+N" development mode to normalize, enhance market space, optimize store space design, and improve channel terminal service efficiency and development speed!
From the traditional lighting to the LED lighting era, Sanxiong Aurora has been committed to research, development, production and promotion of high-quality green, energy-saving lighting products, to provide customers with a full range of lighting solutions and professional services. After years of development, Sanxiong Aurora has become one of the most comprehensive lighting brands in China.
It is worth mentioning that the 2017 High-tech LED Annual Meeting will be held on December 21-22 at Shenzhen Baoan Dunxi International Hotel. At that time, Lin Yan, the vice chairman of Sanxiong Aurora, will deliver the keynote speech “From Traditional Lighting to the LED Brand of the First Lineâ€. Super 400+ industry insiders will discuss topics such as “How to strategically position companies in the deep integration period?â€.
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