The latest report of market research agency Digi-Capital shows that the investment in VR/AR field has exceeded 800 million U.S. dollars in the second quarter of 2017, of which 27 related to VR/AR related fields in the past one year The total investment has exceeded 2 billion U.S. dollars.
As can be seen from the figure below, in the Q1 quarter last year, due to the appearance of Magic Leap, the financing amount reached US$1.2 billion in the quarter. In the Q2 quarter of this year, there was still 8 in the absence of a dark horse company’s large-scale absorption of gold. The billion dollar investment is already quite good.
The report shows that with the appearance of Facebook's Camera Effects platform and Apple's ARKit, it will have an impact on the investment direction in the later period, and there may be more funds flowing into the AR field in the follow-up. In addition, the report also analyzed 630 VR/AR companies and hundreds of investors one by one, and found that half of the investment has continued to flow into the core technology companies. In addition, video, games, peripherals, and smart glasses are several areas where the amount of investment is relatively large.
The report shows that about $1 of every $10 is invested in various industry solutions, including education, advertising/marketing, navigation, offline, and e-commerce. Digi-Capital predicts that mobile AR will have 1 billion users in the next five years, and revenue will also exceed 60 billion US dollars. It can be foreseen that as the giants enter the AR ecosystem, more new AR applications will inevitably emerge.
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