Positive team OLED
OLED has always been promoted by LG and Skyworth, but due to the low number of allies and high prices, its market performance is not ideal. During the AWE, Konka showed two OLED TVs, the V92 series and the X82S. The intention of the station OLEDs was very clear.
From a strategic point of view, KONKA station team OLED, to the outside world to show that they keep up with technology trends, and has product capabilities. Only in the high-end market has the potential of the brand can effectively lift the overall market.
From the product perspective, Konka's OLED products are also really good. For example, the thinnest part of the OLED V92 series body is only 4.7MM, which is thinner than the mobile phone, and the ultra-thin body even beats the TVs on the market with multiple brands, which is very much in line with the ultra-thin quality that users are now pursuing on TV products; Self-illumination + Dual HDR + Anti-Blu-ray features, can achieve 8.3 million pixel autonomous light, no light leakage, color no color cast, dual HDR technology, 10 Bit HDR hard decoding with the original HDR screen, plus not only can process detailed images, but also The color wheel engine technology, which can perform color processing on detailed images, adjusts picture colors in real time and automatically, restoring 68.6 billion colors, making the picture more real and detailed.
In order to expand OLED sales, Skyworth has announced that it will lower the price of OLED TVs, and with Konka boosting the OLED team, this market is expected to further develop, and the OLED and QLED will also become more intense.
Play Sports Marketing
Sports marketing has proven to be a very good marketing initiative. Whether it is Samsung, LG, Hisense or Skyworth, they have devoted a lot of resources to sports marketing.
Konka obviously also saw the opportunity. During the AWE, the Konka Fans Association organized by the Konka Group was formally established. For many years, Konka has been active in the cross-border sports sector in the front end of the home appliance industry. It is bound to cause a series of changes in the industry.
Prior to the establishment of the Fans Association, Konka had generously sponsored the Jiangsu Suning Tesco football team, became the advertising sponsor of the Jiangsu Suning Tesco team player shirts, and appeared in the Super League as the official top sponsor.
The group that loves football is basically a group of young people. Konka sponsors football teams and organizes fan associations. It is undoubtedly to stand with young people and achieve more brand recognition.
Lu Jian, general manager of Konka Group's multimedia business unit, said that the current consumer electronics industry, the main consumer groups are mostly concentrated in young people, want to impress this group of consumers, companies need to continue to introduce new products, marketing and other aspects. With the establishment of the "fans' meeting", Konka is also focusing on the needs of users and playing with more young people. This allows Konka's brand concept to deeply integrate into the hearts of young people and let young consumers feel the vitality of Konka.
From a business perspective, Konka is by no means a sports and sports, Internet TV, smart hardware and other areas of business planning, and has significant synergies with sports events and other content, Konka has been in film and television drama, education, animation, health care, etc. The field has become a small knife, and this time with the help of the fan association, it has involved young people in sports, culture, film and television, and promoted industrial upgrading through more grounded games.
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White reflector
The light reflected by the white reflector is very subtle. Because its reflective performance is not very strong, its effect appears soft and natural. When you need to add a little light, use this reflector to fill in the details of the shadow. This situation is often used when using similar window lighting, which can make the shadow part more detailed.
Silver Reflector
Because the silver reflector is bright and smooth as a mirror. It can produce brighter light. Silver reflector is the most commonly used reflector. The effect of this reflector can be easily reflected in the subject's eyes, resulting in a large and bright eye light. When it is cloudy and light is mainly emitted from above the subject's head, put it directly under the subject's face, make it just outside the camera field of view, and reflect the top light onto the subject's face. Under cloudy light conditions, white reflectors do not have such a strong effect
Gold Reflector
Use a gold reflector to fill the light in daylight. Like the silver reflector, it reflects light like a smooth mirror, but in contrast to the cool silver reflector, it produces a warmer tone of light. Gold reflectors are more commonly used as the main light. Take a backlight portrait in the bright sun, and reflect the light to the subject's face from the side and slightly higher. The reflector has two functions: one is to obtain directional light that can irradiate the subject's face, and can increase the exposure of the subject's face by one block; Second, the exposure difference from background to foreground can be reduced, so that the background will not be seriously overexposed.
Black reflector
This reflector is different because it is not technically a reflector. It is a "light reducing plate" or "light absorbing plate". The use of other reflectors works according to the light adding method to add light to the scene. The use of black reflectors is the use of dimming method to reduce the amount of light. Why use black reflectors? For various reasons, people often have to shoot with annoying top light. The face photographed with this light often produces "raccoon eyes". By placing a black reflector on your subject's head, you can reduce the overhead light.
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