Domestic TV in Samsung Lao Chao Korean Market

Once upon a time, Japanese and Korean televisions were sought after by Asian consumers. Samsung, Sony, Sharp, and other Japanese and South Korean brands were well-informed. Even many people felt that they had purchased Japanese and Korean TV products at home. . In contrast, domestically produced television was once neglected.

However, domestically produced television never stopped its advancement. The major domestic brands continued to strengthen technical research and development, launched a series of new products, and relying on the huge advantages of the local market, counterattacks the Japanese and Korean brands. Under the powerful offensive of domestic brands, Japanese terminal sales have gradually declined, market share has continued to decline, and the domestic market has become a "double hits" between Chinese and Korean brands. However, Korean brands that have encountered local brands in the Chinese market have also had to adjust their policies to offer some technologies and products specifically for the Chinese market, and they even do not hesitate to discount sales.

After consolidating the domestic market, Chinese TV brands are gradually starting to internationalize. In addition to attacking emerging markets such as Southeast Asia, South Asia, and Africa, they also extended their hand to the established markets of famous TV brands in Europe, the United States, Japan and South Korea.

Through five or six years of meticulous layout, Chinese TV companies such as TCL, Hisense, Skyworth even rely on high-quality and civilian-oriented prices to enter the Korean market, and directly take jobs in the homes of international brands such as Samsung and LG. Chinese TV brands can occupy a place on the site of Korean home appliance giants, which fully demonstrates the strength of Chinese TV brands.

It is reported that in 2016, China's color TV brands have concentrated their efforts, relying on a higher price/performance ratio and gaining recognition from many Korean consumers. In the current Korean market, the popularity of Chinese TV is increasing day by day, and it has become a strong competitor of Japan-Korea brand TV. Today, South Korean TV companies are facing a situation of internal and diplomatic pressure: the Chinese market is under tight conditions, and its own base camp is also “backyard fire,” which is really enough to drink a pot.

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