Microsoft Surface Pro launches price war

Microsoft's Surface Pro has a lot of impact on the tablet PC. It breaks the Android and iOS package to hit the world. However, its sales after the listing were not as high as expected.

In this case, Microsoft has launched a limited-time price-cutting promotion for Surface Pro on a global scale. The concession extends to mainland China. The current strategy is to cut the price by 800 yuan.

It is reported that the Surface Pro Chinese version and professional version of the major sales channels in Mainland China have all dropped by 800 yuan, starting at 5788 yuan; Surface Pro in Hong Kong, China also cuts the price of 800 Hong Kong dollars; while the Surface Pro in the US market is even straighter. Drop 100 US dollars, only starting from 799 US dollars.

The deadline for limited-time promotions in the Chinese mainland is August 31. Surface cool and smart bags will also be available for purchase at Microsoft’s official mall. The deadlines for Hong Kong and the United States are August 29th. while stocks last.

Surface is equipped with a Windows operating system, so in terms of security is far more than the Tablet PC Android platform, coupled with a lot of old users in the use of natural preferences tend to Windows, its sales have been placed in the market at the beginning of high hopes .

As for the problem of poor market feedback after the actual market, some analysts in the industry pointed out that this is due to the over-pricing of products. Even after the current discount, it is much higher than mainstream products such as the iPad 4 or Samsung. On the other hand, underutilization is one of the reasons for limiting sales. Under the Windows platform, there are less than 90,000 applications currently in use. Compared with the number of applications on iOS and Android platforms, there is a huge gap.